I'm with you on hoping the media deal will be worth it. I've got 7 of 8 sections under construction, so my current ticket income is awful. It'll be nice to have 70,000 seats at the end of the season though. Easy to max out next season too, since I'll just be upgrading TFM's.
Also in agreement about the volatility of this league, it's crazy with so many teams of similar strength. The end of last season is still fresh in my mind, where I went on a couple week losing streak and dropped from 5th or so, into the relegation zone, then went on a couple week win streak and got back up to 6th.
It's kinda fun that way though - I pretty much never have any idea what to expect when I open the game summary every day.